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LUCOZADE SPORT
Brief:
To create
awareness about
the product and
sample Sports
Men and Women
Strategy:
Deployment of an
experiential MPU
to disseminate
brand value
amongst the
target
consumers.
Results:
Over 50,000
athletes sampled
and there-by
creating bonding
between the
brand and the
target
consumers.
ZEN
MOBILE
Brief:
To create
awareness about
the product and
sensitize the
mobile phone
market about the
uniqueness of
the brand.
Strategy:
Deployment of an
experiential MPU
to disseminate
brand values
amongst the
target consumers
and market storm
via Brand
Ambassadors.
Results:
Over 20,000
pieces of ZEN
phones were sold
and all outlets
at the
activation
venues were
heavily
merchandised.
NB PLC
CUSTOMER AWARD
(BAR)
Brief:
To develop and
implement a
strategic event
to host and
reward all NB
Plc distributors
nationwide to
position
distributors
ahead of
competition to
Beat All Rivals
(BAR).
Coverage:
Location Based
Event: Pan
Nigeria
Delegates
Strategy:
Deployment of
state of the art
event stage,
branded
ambience,
usherettes,
artistes,
stand-up
comedian,
production of
IVs, provision
of venue, and
press coverage
all to befit the
image of the
organization
Result:
Further increase
loyalty amongst
trade personnel
and higher
endorsement of
company
objectives.
LBS WALKATHON
Brief
: - To organize
a walkathon for
2009 class in
support of the
cause of
education in
Nigeria.
Strategy:
- Participants
smartly dressed
in sport wears
with branded
T-shirts
accompanied with
band brigade,
take a early
morning walk
round designated
routes.
Results:
- Awareness
created about
the poor state
of education in
Nigeria and the
‘Young at
Hearts’
were
rejuvenated.
INDOMIE NOODLES
Brief
: -To organize
annually,
impactful
Valentine event
in order to
reach 5,000+
undergraduates
and brand
consumers as
well as to
reward lucky
winners.
Strategy:
- Campus Storm
and a
transparent
raffle draw
event
Results:
- More than 20%
sales increase
and over 5000
audience at the
event. |
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Brands Vendor Nigeria. Copyright Reserved (c) 2011.
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